AdWords for Shopping Intent Data
Publishers & Merchants
Optimize and increase revenue by delivering precisely targeted consumer segments to advertisers while creating a more engaging customer experience for your audience.
Intent-based Audience Optimization &
OfferTap is an audience optimization and intent-based performance marketing application that collects, aggregates and standardizes Web publishers and merchants existing first and third-party shopping intent data - from wish lists and price alerts, to social activity and purchase history. Advertisers utilize this valuable consumer demand data to search for buyers and create data-driven performance marketing campaigns. Enabling the delivery of highly targeted personalized offers and advertisements directly to your customers at the moment they are ready to buy.